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About

 

ELEVATING CLASSICS

We believe in style over trends, in quality over quantity. That is why we’re focused on re-inventing classics that have withstood the test of time. Finding confidence in contrast, each of our pieces proposes a fresh balance of opposing elements, while embodying a signature sensuality and ease.

 

ESSENTIALS TO LOVE AND TREASURE

At the core of every product is a dedication to quality, as we bring together premium fabrics and fine craftsmanship at prices that are fair, not inflated. We are all about creating beautiful and long-lasting essentials that defy trends and are made to last; designs that never go out of style and that you’d keep reaching for, because they make you feel amazing.

 

REDEFINING FASHION

We believe that fashion can be enduring too, and we do this by helping you to curate a wardrobe filled with investment pieces that you’ll love and keep for a long time. Our perennial range of essentials focuses on staples that will be available all year round, whilst our range of classics promises to keep things fresh with a modern take on statement pieces that are contemporary yet timeless.

We strive to be transparent in our business dealings and engage in low impact practices like designing with longevity in mind and minimising waste. Beyond this, is a dedication to working directly with sustainable producers and manufacturers, like our design studio in Vietnam where all our pieces are made. Here’s to challenging the fast fashion status quo, opting instead for responsible fashion so your clothes make you feel beautiful inside and out.

 

OUR PHILOSOPHY

As a brand by women for women, our dream is a simple one: empowering women to be bold and to wear their confidence.

 

WHO WE ARE

Al et Clar (pronounced 'Elle eh Clare'), which stands for ‘Al and Clar’ in French, was founded by Alicia and Clarissa in 2012. Having travelled the world, Alicia and Clarissa were inspired by the French sensibility towards fashion - timeless, well-cut, and classic styles. This eventually shaped the philosophy of the brand.

A love for simplicity, for ‘less’ and for quality has always been the keystone behind Al et Clar. Over the years, Al et Clar has moved from stocking designs from young Korean designers to creating their very own designs.

Starting out small, and juggling Al et Clar with their day jobs, the brand has come a long way, growing together with a community of like-minded customers turned friends. Held together by their goal to instill confidence in women and tenacity to challenge status quo, the founders continue to press on, hoping to make a difference.